Put simply, eCommerce websites should be designed to convert visits into sales. Visitors now expect a great deal from their online shopping experience and in what is often a congested market place, it is important to carefully balance certain key factors as part of your eCommerce web design.
The overall design of your website should represent your brand and maintain a cohesive company identity.
Your website should be engaging, enticing and offer multiple opportunities to sell.
Your site should be intuitive and easy to use. Careful consideration of navigation, search and general site clarity is crucial.
Establishing credibility is essential. Website purchases are reliant on trust. Trust in the product, trust in the service and trust in the security of the website are important considerations for any ‘would-be’ customer.
Ticking all of the design boxes will help to drive sales, but the technical delivery of an eCommerce website is equally as important – and for many design agencies it can be something of an Achilles heel, as these technical elements often require a high level of development skill and technical knowledge.
We are highly experienced in delivering the technical requirements of eCommerce website development, with many combined years of experience in the industry. Important considerations include:
- Choosing the correct eCommerce platform
- Being able to mould the website to meet your needs
- Ensuring the website is secure and works efficiently
- Streamlining the fulfilment process
- Integrating with the other software platform you use
Search Engine Optimisation
Your eCommerce website should perform well for SEO. This lead generation channel is extremely important for virtually all websites. Our digital marketing specialists provide expertise in ensuring that your website is correctly structured to make maximum use of this powerful marketing benefit.
As an eCommerce development specialist we often inherit websites that have been poorly structured and are difficult to use and develop, and we provide support for our many customers on either an ad-hoc or contract basis. Our unique mix of skills means that we can offer support in all key areas:
- User Training
- Data Integration
- Custom Development
If you have a unique requirement and your eCommerce platform is currently unable to meet it, then please get in touch with our developers and designers. We have expertise and experience in abundance, and we’ve yet to find a custom requirement that we’ve not been able to deliver.